May 23, 2006 By Abny Santicola, editor, FS Advisor Cause marketing is a win-win relationship built on the premise that there are key things that nonprofit organizations can offer to corporations and vice versa. Kissimmee, Fla.-based Give Kids the World has long relied on corporate partnerships to support its work fulfilling the wishes of children with life-threatening illnesses. Previewing her session from the Cause Marketing Forum June 12-14 in New York City, GKTW President Pamela Landwirth talks about those successful partnerships. According to Landwirth, corporations can support nonprofits in numerous ways, including: 1. Cash donations. 2. In-kind gifts. 3. Workplace
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