Lynn Edmonds

Lynn Edmonds
L.W. Robbins

When FS' parent company, North American Publishing Co., set out to launch this magazine in summer 2003, the launch team wanted to establish an editorial advisory board that would ensure it started out on the right foot and stayed that way. The board had to include people from all areas of fundraising who were entrenched enough to have a solid grasp of its history but still open enough to be able to see into its future and head there without fear.

In the DMA Nonprofit Federation workshop “45 Top Strategies to Survive and Thrive in Today’s Economy” held in May in New York, presenters Lynn Edmonds, president; Bryan Terpstra, vice president of fundraising; Amy Beaudoin, associate creative director; and Kevin Eagan, vice president of production services, all of LW Robbins Associates; and Jenny Floria, senior director of account management at ParadyszMatera, offered practical guidance on the best strategies to strengthen donor relationships and increase net revenue during the economic downturn.

Do you need help developing long-term relationships with your mid-level donors? Do you want to launch some special mailings and tailored communications for these high-level donors but don’t know where to begin? Or is your current mid-level program in dire need of some fresh ideas?

Several organizations have made a big impact on the bottom line by attracting donors to the mid-level and by maintaining long-term, fruitful relationships with them, L.W. Robbins Associates President Lynn Edmonds said at Blackbaud’s 2008 Conference for Nonprofits held last month in South Carolina.

Bryan Terpstra, vice president of client services at Robbins, added that, “A big focus is on the creative approach used to attract the mid-level donors and how this differs from the approach used for other segments of the donor file.”

Even in a “healthy” fundraising program, only 30 percent of newly acquired donors give again after their original gift! What can you do to keep more of your new donors interested in your cause and eager to support you again and again? You have a critical window of opportunity to motivate donors to give a second gift — usually within three months of their first gifts. As more time passes, it’s less and less likely that new donors will give again. But if they do, they’re much more likely to turn into generous, loyal supporters. Here are five essential things you must do

There’s a lot to be said about failure. Mainly that it stinks. No, seriously — failure helps you appreciate success a little more, right? And on a less existential level, it can teach you a lot about what not to do next time around. That’s no more apparent than in the world of direct-mail fundraising efforts. And from what we hear, it happens to the best of them. So to prove you’re not alone when one of your ideas isn’t as all-fire successful as you had hoped, here are a few failure stories from fundraising pros. Hear Ye, Hear Ye … Don’t Traumatize Your

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