Greg Fox

The folks at Merkle recently gave FundRaising Success and its readers a sneak peek at their new whitepaper, “Examining the Impact of Political Fundraising on Non-profit Direct Mail Performance.” In a press release announcing the results, Merkle Chief Strategy Officer Greg Fox says, “For most nonprofits, the direct-mail fundraising climate is far more challenging than in previous years, and it is becoming more difficult and expensive to acquire and retain active donors. “The slumping economy and the increased emphasis on presidential fundraising are often cited as primary reasons for weaker performance in 2008,” he continues. “In an effort to separate fact from fiction