Freddie Ray

In his blog post on Tuesday, April 24, Marc A. Pitman, author of The Extreme Fundraising Blog, talked about his experiences relearning and increasing his skills in leads generation. When asked by his executive coach, Freddie Ray, an expert in leads generation, what he currently was doing to generate leads, Pitman wrote that he replied “things like direct mail, websites, brochures, conversations, participation in community groups, articles in the paper, event posters around town, etc.” But, as Ray pointed out, these things are passive activities. “To generate leads, Freddie said my action must have purpose. It’s not just showing up at a social