Organizations that play the branding game — and play it well — are part of a growing trend of thriving nonprofits whose mottos help to build awareness of their value and put them in donors’ “hearts, minds, schedules and wallets,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at GettingAttention.org. The 2008 Getting Attention Nonprofit Tagline Award Competition, which originated when so many nonprofits submitted taglines to the recent Getting Attention survey on nonprofit taglines, showed that to be true. The entire list of submitted taglines, details on finalists, and award winners and survey findings will be featured in
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