Farra Trompeter

In May, FundRaising Success conducted the webinar “If You Optimize It, They Will Come: SEO Best Practices for Fundraisers,” featuring Todd Whitley, vice president of e-marketing at The Leukemia & Lymphoma Society; Farra Trompeter, vice president of client relationships and strategy at Big Duck; and Rob Yoegel, vice president and online publisher, for the Target Marketing Group. Our panel was able answer many of the audience’s questions, but not all. Here, our experts address those questions that we couldn’t get to. To view this webinar, go to www.fundraisingsuccessmag.com/story/story.bsp?sid=96827&var=story. For a look at all of the archived FundRaising Success webinars, go to www.fundraisingsuccessmag.com/docs/webinars.bsp.

This month, as we turn our focus to the international face of fundraising, I’m turning over my column and a large part of the editorial planning for the issue to the charismatic, highly regarded Tony Elischer, who very kindly agreed to act as Guest Editor.