Craver

I love, love, LOVE this comment we received from a reader who responded to Kimberly Seville’s April installment of DM Diagnosis, where she talked about the importance of organizations sending out timely thank-yous to donors.

Roger Craver and Tom Belford are asking readers of their Agitator blog to take their Vital Signs survey about fundraising expectations for the balance of 2008. But we think everyone should get in on the act, so click here to take the survey. Results will be published in The Agitator on Nov. 7, so you only have until close of business on Wednesday to add your two cents’ worth.

“We’re willing to bet … If a nonprofit’s Web presence and online marketing falls under the domain of the direct mail honcho, odds of ROI measurement occurring rise sharply. If the online presence is a separate fiefdom of the ‘Web team,’ those odds fall. Anyone care to dispute us?” — Dec. 3, “Measuring Your Online Impact” by Roger Craver and Tom Belford on their blog, The Agitator. If you do, indeed, want to dispute the agitators, you can do it here: www.theagitator.net. Oh, and they probably won’t mind if you log on to agree with them either.

Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.