September 3, 2009, Washington, D.C. — Ronald J. Schiller, currently Vice President for Alumni Relations and Development for University of Chicago, will become NPR’s top fundraiser later this month. NPR’s CEO and President Vivian Schiller announced today that Ron Schiller (they are not related), has been appointed to the position of Senior Vice President for Development of NPR and President of the NPR Foundation. His appointment will begin on a full-time basis on October 15, and he will report directly to Ms. Schiller. He will lead NPR’s fundraising programs – including major and planned giving, and foundation grants, which currently account for NPR’s third largest source of revenue. The NPR Foundation is a private, non-profit organization whose mission is to raise financial support for NPR, Inc. The Foundation holds the NPR Endowment, including the majority of the $230 million bequest made by Mrs. Joan B. Kroc in 2003.
When it comes to donor giving, what triggers big spending are benefits that convey social status and offer visibility through opportunities to connect with other affluent and influential people, according to new research from the Tepper School of Business at Carnegie Mellon University.
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