Bonnie Granger

Five Things to Think About When it Comes to Donor Files July 5, 2005 By Bonnie Granger No matter how long you've been doing this, it never hurts to run through a crash course on those things that might be considered "the basics." In fundraising, there's no room for complacency. Here, a reminder of some things that you're probably already doing, but just in case... 1. Test! Test! Test! Don't get complacent and mail only to the same tried-and-true lists over and over. Every donor-acquisition campaign should include a number of new lists to test. The number depends on the size of your mailing