Betty White

I'm gearing up for tonight's season finale of the quirky little Betty White sitcom, "Hot in Cleveland," so here's an Editor's Note from the October 2010 issue where I managed to include the inimitable Ms. White and the branding/communications lessons fundraisers can learn from her.

I'm proposing that the inimitable Ms. White also is a teacher with valuable lessons for fundraisers and other folks involved in branding and communications for nonprofits. Betty has perfected the delicate art of remaining true to her brand while at the same time expanding it into every possible nook and cranny.

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