Beth Vendice

In a recent edition of the TM Tipline, the e-newsletter from FundRaising Success sister publication Target Marketing, Beth Vendice, president of Advanced Results Marketing (www.armdr.com), offered the following suggestions for questions that any company/organization needs to explore before hiring an agency to help it embark on a DRTV campaign: 1. Does the agency have a history of success on TV? 2. What is the agency’s experience in my category/vertical (or mission)? 3. Does the agency have the buying power to negotiate the cost savings I need, and can it subsequently deliver improved ROI or reduced acquisition cost? 4. How hands-on is the agency’s account