Barbara Talisman

There’s a new paradigm in corporate sponsorships; it’s called partnership. This means development professionals need to treat corporate partners like we treat major donors. In addition, we need to plan further ahead to allow corporate partners the time they need to review all our partnership opportunities for the year — not one at a time. Therefore, sponsorships should be packaged and offer corporations a variety of ways to partner with your organization. When developing a corporate sponsorship package, go beyond marketing your special events. Our experience has shown that developing an integrated corporate marketing program better serves the organization and its corporate partners. Many nonprofits have more

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