Alan Rosenspan

Often times people confuse creativity with a specific skill, like writing or drawing, says direct mail copywriter and consultant Alan Rosenspan. But those are just techniques that can be learned. Creativity is the process of solving problems, of seeing things in a new way, of coming up with ideas and of connecting things, he says. Does your organization do brainstorming? Rosenspan offers the following tips, including lessons he’s learned in leading and attending hundreds of brainstorming sessions over the years. 1. INVITE THE RIGHT PEOPLE. You might have assembled a bright and creative group of people, but they might have little experience with the