Aileen Walden

Clarity and Communication Key to Working With Consultants Feb. 28, 2006 By Abny Santicola, associate editor, FundRaising Success "Consultants provide a fresh and objective perspective to both the creative process and to the selection of potential new markets," says Aileen Walden, member services director for Kanab, Utah-based Best Friends Animal Society. Yet a common challenge for consultants is really understanding the vision and mission of an organization, which can, in turn, make it difficult to create materials in the voice of the organization and tell its story in the most compelling way, she warns. Walden recommends the following tips to help circumvent this and