Adriana Rangel

Fundacion Teleton MexAmerica, the organization behind the annual Teleton, included a text to donate call to action for the first time ever in a nationally broadcast telethon. The nonprofit partnered with to use its groundbreaking technology to raise an unprecedented amount of money through mobile donations. Viewers of the Telethon were asked to send a text message with the keyword TELETON to 90999 to give $5. The tax-deductible donation is charged to the donor's regular monthly cell phone bill.

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