Highlights
Marketing Strategies That Will Engage Millennials

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

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The Latest
4 Reasons Why Software Training Matters for Your Nonprofit
July 20, 2018 at 12:31 pm

Lucky for us, technology is advancing quickly, and it seems like the opportunities are endless. If there’s something you’re looking for—fundraising platforms, event management platforms, case management software, donor management software—there is a software out there for your nonprofit. Unlucky for us, while technology may be developing at a rapid pace, we may not be…

#NPPTrendingNow Ep 52: Marketing Strategies That Will Engage Millennials
July 20, 2018 at 12:29 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

The Importance of a Fundraising Coach
July 20, 2018 at 12:24 pm

I have always believed in the importance of a fundraising coach. Each person is different and comes to the table with a variety of career and life experiences to share. If you can take advantage of coaching opportunities, do so...

Top 5 Tips for Nonprofit Facebook Advertising
July 19, 2018 at 3:09 pm

Facebook has always been a great tool to build awareness and raise money for your cause. However with its recent algorithm changes, trying to reach the following you worked so hard to build, has become more difficult.

The Ethics and Opportunities of Nonprofit Guerilla Marketing
July 19, 2018 at 11:13 am

We can see what the field really lacks is innovation or developing a new advertising technique that grabs attention and provokes like no other. In response to this need, nonprofits have slowly begun to adopt highly effective—but highly risky—ad schemes, known as nonprofit guerilla marketing campaigns...

How to Review Fundraising Copy Fast
July 19, 2018 at 11:00 am

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

Why Acquisition Should Be a Top Priority
July 18, 2018 at 12:34 pm

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

6 Fundraising Event Must-Haves
July 17, 2018 at 4:23 pm

With these 6 fundraising event must-haves, you'll get inspired to create events for your donors that will compel them to support your cause and stay engaged time after time.

Maximizing the ROI of Fundraising Auctions
July 17, 2018 at 11:28 am

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much needed money on the table. The following are some tips to help development teams create financially successful events...