Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising...

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...