There is no “versus” between direct mail and email. Yet, it’s essential to approach them differently with your writing.
Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.
Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.
When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.
USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.
Twilio published new research that explores how digital engagement is reshaping the way nonprofit organizations deliver services.
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?