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Company: Virtuous Software

Median Gift Up 20% as Donors Who Stay Give More Often and More Generously

April 22, 2026July 1, 2026
donor engagement business meeting handshake

Donor lifetime value has grown nearly 18% and median gifts are up 20%, while recurring giving approaches 21% of revenue, new data shows. At the same time, first-to-second gift conversion remains a key challenge.

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Nonprofit AI Adoption Hits 92%, But Only 7% See Major Impact

February 17, 2026 Amanda L. Cole

Nearly every nonprofit is using AI. So why are so few seeing transformational results? A new benchmark study reveals a widening gap between experimentation and real fundraising impact — and what separates organizations pulling ahead.

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Considering A CRM Change For Your Nonprofit?

Making a change to your organization’s CRM can be a daunting task. However, a powerful and sophisticated tool is crucial to your nonprofit’s success. Virtuous is here to provide this quick guide to changing CRMs, allowing you to walk through each step with confidence. Download today!

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Considering A CRM Change For Your Nonprofit?

Making a change to your organization’s CRM can be a daunting task. However, a powerful and sophisticated tool is crucial to your nonprofit’s success. Virtuous is here to provide this quick guide to changing CRMs, allowing you to walk through each step with confidence. Download today!

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The Responsive Maturity Model

The Responsive Maturity Model ebook is here to help revolutionize your nonprofit organization. Learn how to foster personalized donor relationships, enhance team collaboration, and use real-time data for impactful results. Download now to discover the 5 key building blocks for increasing generosity and grow giving at scale.

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The Responsive Maturity Model

The Responsive Maturity Model ebook is here to help revolutionize your nonprofit organization. Learn how to foster personalized donor relationships, enhance team collaboration, and use real-time data for impactful results. Download now to discover the 5 key building blocks for increasing generosity and grow giving at scale

Read More

Join the #1 Virtual Summit for Nonprofit Fundraisers. Be Part of the Next Evolution.

The 2024 Responsive Nonprofit Summit lineup is incredible and the full program is live! 75+ speakers. 36 sessions. Absolutely FREE for nonprofit teams. You’re invited to 3 days of innovative strategies and methodologies presented by the leading hearts and minds in our sector. It’s all happening Tuesday, May 7th – Thursday, May 9th.

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