New Media/Web 2.0, E-Mail Gaining Response Results (and Budgets): DMA Report
March 12, 2009

Pilots with new media/Web 2.0: including SMS, social networking, podcasts, blogs, RSS feeds, wikis, online video, user-generated content, and virtual worlds have shown more positive than negative results according to a new report from the Direct Marketing Association, the 2009 Response Rate Report.