The Nature Conservancy

AFP Conference Roundup: Six Best Practices for Balancing New and Traditional Media
April 7, 2009

The first step to learning how to balance new and traditional media to better connect with donors is to accept that we're living in an interconnected age. So said Mitch Maxson, senior creative director, and Scott Henderson, vice president of marketing, for MediaSauce in their session the 46th AFP International Conference on Fundraising, which took place last week in New Orleans.