Return Path

Our Channels and the Morgue
June 18, 2013

There are reports that can make you feel better and other reports that can keep you up at night. We are a data-based industry, so we know that data can be looked at in a myriad of ways.

DMA Announces Search Committee for New President and CEO
January 25, 2010

Jan. 25, 2010, New York, NY — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

Tips on Customizing E-mail Communications
November 10, 2009

The study Telling Stories, Building Relationships: How Non-Profits Can Create More Engaging Email Marketing Programs, recently released by e-mail deliverability firm Return Path, analyzes how nonprofits use the data they collect from constituents who sign up for e-mail communications and found some results that point to missed opportunities to enhance constituent communications. While 81 percent of advocacy organizations involved in the study requested geographic data from constituents, for example, only 12 percent actually used that data to customize or segment their e-mail campaigns.

Study: Deliverability Could Be Better
July 24, 2009

July 20, 2009, MediaPost — Between the U.S. and Canada, more than 20% of commercial, permission-based email doesn't reach the inboxes of intended subscribers, according to new data from email marketing and list management firm Return Path.