Christina Aguilera will be a spokeswoman, and the effort, which encompasses all three brands, will be promoted in their nearly 38,000 restaurants in more than 120 countries. Rather than donations being tied to buying certain menu items, consumers will be asked when they are at the register whether they would like to contribute, as has been the case since the program began in 2007.
A social-media enthusiast breathes, sleeps and eats social media, and also tends to have a niche within social media. The trick is finding the perfect enthusiast for the job. Here are a few tips on finding your perfect match.