Oxfam America

Weak Giving Impedes Relief Efforts in Pakistan
September 3, 2010

American charities say they haven’t raised nearly what they need to help Pakistan’s flood victims.

Aid workers report that they are being forced to decide which assistance programs are most urgent, scale back plans to serve more people, and close clinics ahead of schedule because they lack sufficient cash.

‘Think Boldly and Have Audacious Goals’
April 1, 2009

Controversial fundraiser Dan Pallotta believes that in order for charities to do their jobs and do them well, they must operate more like the private sector: Salaries must be comparable to those in business, donations should be spent on advertising, and nonprofits should be permitted to invest in the long term.

Tips for Growing Your E-mail List
March 31, 2009

In a free webinar last month titled "It's All About the List! How to Grow and Cultivate Your Most Valuable Online Asset" sponsored by Network for Good, Justin Perkins, director of nonprofit marketing strategy at Care2, an online community that allows people to sign and send petitions and take a variety of actions on behalf of nonprofit organizations, offered advice to charities interested in building their e-mail lists.

Southern Christian Leadership Conference Plans Poor People's Campaign
March 20, 2009

The Southern Christian Leadership Conference hopes to mobilize 50,000 people in the Mississippi Delta this summer in a campaign to draw attention to the poverty of a region where some Americans still live in homes with dirt floors and brown water flows from their faucets.

2008 Gold Awards for Fundraising Excellence: And the Winners Are …
September 1, 2008

Judging for the Gold Awards was a little more low-key this year, it seems. (We think it might be because the ASPCA’s Steve Froehlich couldn’t make it. But please … don’t tell him we said so.) Also, there was no hotly contested tie for Package of the Year that had us seeking tiebreaker after tiebreaker like last year. But the competition was just as fierce.

Multichannel Stars
September 1, 2007

Editor’s Note: Perhaps the best way for nonprofit organizations to learn how to effectively increase their online presence through innovative multichannel programs is to look to their peers that already are utilizing Web 2.0 channels for advocacy, friendraising and fundraising. We asked Katrin Verclas, executive director of NTEN: The Nonprofit Technology Network, to talk about some of the organizations that she sees as leading the way.

Briefings One Good Idea: Picture More Donors
August 1, 2007

Online social-networking applications have emerged as one of the new frontiers for nonprofits. MySpace, Facebook, YouTube and others offer organizations a public stage on which to present their causes, rally support, spur activism and build relationships with constituents and potential donors.

Special Report: Multi-channel Fundraising
July 1, 2007

Nonprofit direct-response fundraising programs historically have centered around one channel, usually direct mail. But as other channels become more viable and new ones emerge — can you say W-E-B? — innovative organizations have become aggressive in incorporating them into their fundraising mix.