Recurring donors are reshaping nonprofit fundraising, delivering stronger retention, longer relationships, and more lifetime value. New data highlights how a small group of committed supporters drives sustainable, predictable revenue over time.
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Neon One launched the Network Advantage Program to help chapter-based nonprofits adopt CRM technology through a shared buying model, cohort onboarding, and tailored instances — with the goal of improving consistency, reducing costs, and strengthening donor engagement across the network.
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GivingTuesday 2025 set new records with $4 billion raised and 38 million participants — but the real story is how donors showed up. From small-dollar gifts to recurring donations and beyond, here’s what the trends signal for nonprofits.
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From 2018 to 2022, the average nonprofit’s recurring donor base grew 127 percent! Recurring donors are easy to retain, highly engaged, and deeply connected to the causes they love. If you want to expand your recurring giving program, this resource is for you.
Download now to access benchmarks, donor insights, data-backed strategies, and advice from industry fundraising experts.
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From protecting your data and payments to recession-proofing your nonprofit to building a successful brand, there’s a session topic for you. Generosity Xchange is Neon One’s two-day virtual conference in October and there’s no cost to attend. Engage in hands-on learning experiences at GX2022, where nonprofit professionals and ideas meet. Register now.
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A new quarter has started and you’re looking for ways to inspire your supporters. Look no further than the industry’s only summit focused on creating memorable digital moments between fundraisers and donors. Join us from July 26-28 for 1 hour each day to hear from experts like Rachel Muir. Reserve your spot (it’s free).
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