M+R Strategic Services

To Premium or Not to Premium
December 1, 2009

In a recent study, M+R Strategic Services studied results of year-end fundraising e-appeals from Easter Seals, Human Rights Campaign, Save Darfur Coalition and The Wilderness Society that were launched in December 2008. Each organization sent an e-appeal with a premium ask and one without the premium. Premiums varied across organizations and included scarves, calendars, T-shirts and blankets.