Mokrynski & Associates Inc

Get Serious About Your ROI
March 1, 2004

Renting lists for your mailing campaigns is a necessary — but inherently risky — expense. You’re spending money for an uncertain outcome because you can’t gauge exactly how names on a given list will respond at any particular moment.

So your priority in any list-rental situation should be to maximize return on investment. Here are five strategies for getting the most value out of your list-rental dollars: