Online Fundraising in Six Easy Steps
March 1, 2010

So, this is the year you get serious about online fundraising. Here is my six-point checklist for developing a kick-butt online fundraising program in 2010.

Book Preview: What Types of Software Could Assist Your Organization?
February 23, 2010

Looking for ways to streamline your nonprofit organization's processes? Many times, implementing software to automate certain processes can increase efficiency and even save money in the long-term. However, it can be a daunting endeavor that raises many questions. For instance, what types of software should your nonprofit be using? What products are available, and which would work best for your particular organization?

Six Steps to Optimizing Your Web Site for Search Engines
September 15, 2009

When someone searches a search engine on a word related to your cause, the search engine lists the sites it feels are most important and likely to be the best on a topic. Search engine optimization is all about polishing your Web site so that it appears high in search engine results.

In the Idealware webinar "Optimizing Your Web site for Search Engines" in June, presenter Laura Quinn, director of Idealware, discussed the basics of search engine optimization, tips for creating a site search engines can find and ensuring a search-friendly site architecture.

LifeLine Nonprofit Management System Partners With DonorPerfect Online
July 31, 2009

Horsham, PA, July 31, 2009 — Straight Forward Software, Inc., developer of LifeLine Nonprofit Management System, and SofterWare, Inc., developer of DonorPerfect Fundraising Software, today announced a strategic partnership that will enable LifeLine clients who are seeking a web-based fundraising solution to seamlessly migrate to DonorPerfect Online.

DonorPerfect Fundraising Software is “Best Bet” in Donor Management Report
May 11, 2009

Horsham, PA, May 4, 2009 — After an extensive evaluation, both DonorPerfect Installed and DonorPerfect Online (a web-based fundraising solution) received more “Excellent” ratings for their features then any other products. In addition, the report identifies several purchasing categories for nonprofits, and DonorPerfect received 6 recommendations for the online version, and 5 for the installed version.

The Five Basic Steps to Acquiring Donors Online
May 1, 2009

Sure, raising money online is a bit more 
complicated than renting a mailing list and testing various packages on the names to see what works and what doesn’t. For starters, in the spam-challenged online world, you need donors’ permission to continue communicating with them. And to be sure, your organization can raise serious cash online without sending a single e-mail, particularly during December when many donors seek you out. Heck, you can even raise a few dollars (but only a few) on Facebook these days.
But eliminate all the jargon and the steady 
stream of innovative ideas, and you’ll find that acquiring donors online boils down to five key steps.

New Idealware Report Compares Open Source Content Management Systems
April 1, 2009

WordPress, Joomla, Drupal, and Plone are all free and open source systems that can help nonprofit build and manage websites — but how do they compare? This 60-page independent Idealware report provides both an introduction to the topic and a very detailed comparison of the four systems.

Blogging Tips, Traps and Tales
March 18, 2009

In the webinar "Blogging for Nonprofits: Tips, Traps, and Tales" last month, Kivi Leroux Miller, founder of EcoScribe Communications and keeper of the Nonprofit Marketing Guide, covered blogging inside and out, including information about the types of blogs nonprofits can create and questions organizations should ask themselves to make sure a blog is right for them.