Rather than using free social-networking tools such as Facebook as your main way for engaging donors online, have you thought about offering your donors a safer way to engage within the trusted confines of your website on a private social network?
Sergey Brin, co-founder of Google, and Anne Wojcicki, co-founder of 23andMe, announced a $50-million challenge spurring existing and new donors at every level to give, or increase giving, to The Michael J. Fox Foundation for Parkinson’s Research. The Challenge is now in effect and will match all new or increased gifts to The Michael J. Fox Foundation on a one-to-one basis through year-end 2012.
Darian Rodriguez Heyman, managing partner at the CODE Green Agency and former executive director of the Craigslist Foundation, talks about his book, "Nonprofit Management 101."
A new service, GiveBackMail, promises to give 25 percent of its profit to charity if users route their e-mail activities through its website.
Every action users take on the site generates a new ad display and revenue for the company. A dashboard keeps track of how many donations the user generates and, at the end of the month, how much money has been generated, as well as notifications from charities acknowledging donations made by the service.
Despite those who may write off social media as a fad, the numbers don't lie: Currently there are 100 million members on LinkedIn, 200 million members on Twitter and 600 million members on Facebook. And more importantly, the people engaging on social media networks are the same people that make up fundraisers' donor bases.
Corduro, a global mobile payments provider, announced its new app for iPhone and Android devices. For the first time, sole proprietors, charities or retail establishments can leverage reader-free card payments via smartphone and tablet devices at a sharply lower cost and enjoy a host of social integrations that turn recurring payments into long-term relationships. The app is also an e-wallet that facilitates easy and quick payments to any individual or business on the Corduro network.
In response to President Obama’s call to action to promote high-growth entrepreneurship across the country, the Startup America Partnership announced a new wave of commitments secured from more than 15 companies and organizations to deliver strategic and substantive resources that accelerate entrepreneurs starting and scaling companies. These new private-sector partnerships deliver more than $400 million in value to U.S. entrepreneurs, building upon 20+ commitments already secured by the Startup America Partnership from companies like Intel and IBM.
There’s a lingering misconception that direct mail and the Web are fundamentally at odds. It’s more accurate to say that they complement and influence each other, and can enhance campaign effectiveness when considered as part of a whole. Consider designing your direct mail with the following in mind:
E-donations facilitator Nadanu today launched a new platform called MyCharityBox that lets non-profits easily collect funds from donors.
A user registers with Nadanu’s Push-K platform and then “drops coins” which represent monetary donations from a donor’s credit card, PayPal or Authorize.net into a graphic designed to look like a traditional coin box for their favorite charity.
The eCharityBox is programmed to wait until it hits a predetermined amount; when “full,” it sends the donation on to the chosen charity.
The Direct Marketing Educational Foundation has announced the recipients of its 2011 Rising Stars Awards and 2011 Corporate Commitment Award. The winners will be honored at the Rising Stars Awards Dinner June 21.
