Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."
Food For The Poor
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail email@example.com; or visit www.listsolutions.com American Mail Responders — Children’s Books Reading: Target more than 12.5 million consumers who enjoy reading children’s books. Price: $95/M. Call: Paramount Lists, 800.723.5478; or visit www.paramountlists.com America’s Voice — Children’s Advocate Donors: Target 536,792 child-welfare donors who place great importance on issues that affect our nation’s children. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net Avenue W — Degrees Online For Women: Target more than 1 million women who want to receive an
Fundraisers radically modify the value proposition with prospects and donors when they offer incentives for giving. Albeit engaging, some experts consider the technique to be short sighted, for renewing premium-acquired donors can be arduous and cost prohibitive.