August 28, 2009, The Wall Street Journal — Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up, one of its marketing execs said Friday.
August 25, 2009, MediaPost — We'd like to officially welcome you to The Facebook Age. Now, according to a new report from Forrester Research, more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook.
WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.
Frank Barry, managing consultant at Blackbaud and moderator of the NetWits Think Tank blog, recently posted four Facebook tips for nonprofit success based on real-life experiences of nonprofits.
HERMOSA BEACH, Calif., August 5, 2009, USA TODAY — Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company's Facebook page, as well as his own. Before he leaves the restaurant, he sends bulletins to his collective fan base inviting them back in for specials, discounts or events.
August 6, 2009, The Washington Post — Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It's also big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it's using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that idea to Twitter.
July 27, 2009, MediaPost — Marketers that are frustrated with targeting specific age groups or demographics in Facebook, MySpace, Twitter and LinkedIn could glean insight from a recent study by Anderson Analytics.
July 30, 2009 — On Wednesday, August 5th at 11am PDT / 2pm EDT, Causes will be hosting a webinar to discuss how nonprofits can better use the Causes application and Facebook, in general.
AUSTIN, TEXAS, July 22, 2009 — Charity Dynamics today announced that nonprofit organizations using the company’s innovative social networking application, Boundless Fundraising™, have raised more than $2.5 million directly through the application since the beginning of 2009. Overall, 36 organizations currently use Boundless Fundraising to increase support and giving for more than 2000 events.
July 5, 2009, The Washington Post — Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post reported that Causes, one of Facebook's popular applications used by non-profits to raise money, was not netting much money for charities, despite its large amount of users (according to the application's page, it has 26 million monthly users).
