Estee Marketing Group Inc.

Lynn Edmonds, president, L.W. Robbins Associates
Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.

Acquisition means bringing in new donors, as many as possible. But with donor-list universes shrinking and the cost of acquisition rising, fundraisers are left in quite a quandary.