Estee Marketing Group Inc.

Sector Report: Fundraising 2009-2010
January 1, 2010

Lynn Edmonds, president, L.W. Robbins Associates
Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.

Mining for New Donors: Think Outside Your Universe
September 1, 2004

Acquisition means bringing in new donors, as many as possible. But with donor-list universes shrinking and the cost of acquisition rising, fundraisers are left in quite a quandary.