As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2006 winners, headlined by the Package of the Year winner from Food for the Hungry.
Grueling is the word that crossed the lips of the intrepid judges for our 2006 Gold Awards for Fundraising Excellence as they made their way out of our offices one hot afternoon in August.
Not that we’re particularly demanding taskmasters, but the competition was, indeed, fierce. Much to our glee, it grew from 33 packages in 2005 to nearly 90 this year (sent in by 21 agencies and four nonprofit organizations). Some of the categories remained the same, but we added a few and tweaked a few others.
For nonprofit mailers, knowing what your donors want is paramount. That’s why DOROT, a New York City-based charity providing Kosher meals to homebound Jewish elders in the tri-state area, tested, tested and tested some more to pinpoint how best to attract new contributors.
Its current No. 10 control package is simple in design and approach, and contains just three elements: a four-page letter, donor form and BRE. For all the flashy, four-color brochures and glossy inserts available, it often is the plain, white printed letter and envelope that carry the most impact — and cost the least — in the mail stream.