Data Axle

We have exciting news. Data Axle Nonprofit has a brand new website. We’ve updated and streamlined our new website to better demonstrate how we help our clients achieve their mission goals. Learn more about our expanding products and services, access industry-leading educational content, and connect with our team of experts. www.dataaxlenonprofit.com

Giving Tuesday is continuing to grow in popularity, and the question isn’t if your organization should participate, but at what level. This report might help you decide. We’ve surveyed over 1,000 potential donors to learn what moves them to give on Giving Tuesday. Download the full report for key findings, insights, and recommendations.

Sylvia Hopkins Hanneman from Make-A-Wish International shares her thoughts on how nonprofits can use high-quality and actionable data to strategically maximize the impact of their global marketing programs and enhance fundraising outcomes. Click here to learn more.

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy. Download the playbook to learn about consumer behavior, data-driven insights, and discover a nonprofit case study that increased mission awareness and donations by incorporating CTV.

Did you know that Data Axle Nonprofit’s James Purtle and Amy Braiterman are speaking at the Association of National Advertisers conference next week? Join us on August 9th, along with speaker Deborah Barge, Chief Development Officer at Big Brothers Big Sisters of America, to discuss the future of omnichannel marketing in a privacy-centric world.

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy. Download the playbook to learn about consumer behavior, data-driven insights, and discover a nonprofit case study that increased mission awareness and donations by incorporating CTV.

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy. Download the playbook to learn about consumer behavior driving CTV investment, data-driven insights to design and power CTV campaigns, and discover a nonprofit case study that increased mission awareness and donations by incorporating CTV into a digital campaign.

Between the pandemic, paper shortage and postal slowdown, nonprofits have had to remain nimble to continue to reach and engage prospective donors. Data Axle surveyed 1,200+ charitable donors and gleaned insights into their behaviors and preferences – including how they like to give, why they remain loyal, their legacy giving plans, and more. Download this report for data-driven best practices to ensure your mission resonates with today’s donors.

At ANA this week, Niely Shams, President of Data Axle Nonprofit Solutions, will chat with Jonathan Reckford, the CEO of Habitat for Humanity International, about the upheaval of the past two years. Together, they will discuss how their marketing pivoted since the start of the pandemic; if COVID-19 donors differ from previous donors, diversity, equity, and inclusion; and the ‘lessons learned.’ Tune in Thursday, Feb 10th at 11:05a ET.

Did you know that 51% of donors did not adjust the amount they donate during the pandemic? After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.