Critical Exposure

Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
August 14, 2009

WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.