FS Advisor -- April 4, 2006 Online auctions are becoming more popular and a preferred solution for nonprofit organizations looking to build their donor bases, engage donors, increase the frequency of giving and connect donors to a social giving network that transcends geography. This, according to Jon Carson, CEO of cMarket, Cambridge, Mass.-based provider of charitable online auction services, in his session Sunday at the 43rd AFP International Conference on Fundraising in Atlanta. Online auctions are successful because donors contribute more via the Web, and they cost less to run than their traditional counterparts. Auctions via the Web offer “a dynamic, interactive environment for
When you assess the sophistication, innovation and e-commerce prowess of Web sites in the nonprofit sector, it’s hard to accept the fact that e-giving accounts for only 1 percent to 2 percent of all funds raised by U.S. charities.
Not so long ago, online fundraising simply meant being able to accept credit card donations through a Web interface.
M.J. Dunion knew she had a mess to clean up six years ago when she was hired as director of development operations at Boston Medical Center, formed when a private academic medical institution and a city hospital merged. Her main task was to combine several departments that had been using different databases in fundraising efforts. She knew this largely was a matter of using the right technology as efficiently as possible.