With the potential to reach a wide audience rapidly and cost-effectively, more and more nonprofit organizations are using online communications tools to connect with donors, members, volunteers and supporters.
At the Center for Nonprofit Success' New York Fundraising Summit earlier this month, I discussed the topic of online fundraising, and how to harness technology to build and maintain productive donor relationships.
The last decade was characterized as a time of plenty in the charitable arena: plenty of good causes, plenty of organizations, plenty of government support, plenty of corporate and foundation money, and plenty of individual giving. Well, guess what? The party’s over. Unquestionably we are in the midst of a worrisome rebalancing and readjustment of charitable dollars. To succeed in this and the impending economic climate, nonprofits must renew their commitment to the basic fundamentals of fundraising. It starts with the board of directors.
