September 1, 2005
My fundraising package for the Los Angeles Area Council of the Boy Scouts of America doesn’t have a lot of copy. There’s no informative four-page letter, no glossy brochure, no carefully crafted lift note highlighting BSA’s programs and good works.
Everyone knows the Boy Scouts. If you love them, you probably contribute. If not, this mailing reminds you what Scouting is all about.
