As announced last week, Jo Black Sullivan, who has served at the ASPCA for a decade — most recently as executive vice president of external affairs — has accepted a position with CDR Fundraising Group as senior director of integrated marketing and manager of direct-response television. We had a chance to catch up with her last week and to talk about what she'll be doing at CDR, keys to her successes at ASPCA and what she believes the future holds for the nonprofit sector.
BOWIE, MD, September 15, 2009 — CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV). In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services. Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.
"It's just a new way to do old business."
So said Danielle Brigida, associate operations coordinator for the National Wildlife Federation, in the session "Using Social Networking to Build Affinity, Community and Brand" at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June. In her session, Brigida discussed the need for nonprofits to clearly articulate a strategy for utilizing social-networking sites to enhance brand, build affinity and expand reach.
The ASPCA recently unveiled a new online network where supporters across the country can sign up as ambassadors for the organization, and register to organize and host events in their own communities.