AmeriCares Foundation

Giving to the nation’s biggest and most popular charities grew by nearly 11 percent last year, fueled largely by affluent donors, who are reordering the top ranks of America’s nonprofits, according to The Chronicle of Philanthropy’s annual rankings of the 400 charities that collect the most from private sources.

The rankings demonstrate a shake-up in the nonprofit world as groups that raise money primarily from the affluent see their donations soar.

America’s big charities expect fundraising to rise in 2011, but the increase won’t come close to making up ground they lost in the downturn.

Nonprofits that made The Chronicle of Philanthropy's Philanthropy 400, the charities that raise the most from private sources, expect a median rise of 4.7 percent — meaning that half expect more and half expect less. That beats last year’s 3.5-percent median gain. Altogether, the charities in the survey raised $70.3-billion last year.

A new ranking of the nation's 400 biggest charities shows donations dropped by 11 percent overall last year as the Great Recession ended - the worst decline in 20 years since the Chronicle of Philanthropy began keeping a tally.

The Philanthropy 400 report shows such familiar names as the United Way and the Salvation Army, both based near Washington, continue to dominate the ranking, despite the 2009 declines. The survey accounts for $68.6 billion in charitable contributions.

For-profit executives use business models—such as “low-cost provider” or “the razor and the razor blade"—as a shorthand way to describe and understand the way companies are built and sustained. Nonprofit executives, to their detriment, are not as explicit about their funding models and have not had an equivalent lexicon—until now