Social Media

St. Jude Gets Most Votes in Target Contest
May 28, 2009

May 28, 2009, The New York Times — The results are in, and St. Jude’s Children’s Research Hospital is the winner of the Target Corporation’s “Bullseye Gives” contest on Facebook, in which 10 charities vied for votes from the social network’s users.

TechSoup Global Brings Together Health Care Leaders and Social Advocates in the Virtual World of Second Life
May 27, 2009

SAN FRANCISCO, CA, May 26, 2009 — The Nonprofit Commons, a project of TechSoup Global (TSG), today announced an all-day, innovative online event in Second Life to showcase recent developments in health care research, and to connect efforts in fighting disease and creating a cooperative and supportive environment for patients and their providers. The Health Panel Expo, an international online conference sponsored by, will be held on Wednesday, May 27, 2009, from 9:00 a.m. to 5:00 p.m. PDT (also called Second Life Time, SLT) in the virtual world of Second Life and simultaneously in the real world, being broadcast live at the fourth annual NetSquared Conference at Cisco in San Jose, CA. The Second Life online event is free to attend and open to all interested participants. It will be accessible through Second Life, and all information will be available at

MacArthur Island Opens in Virtual World of Second Life
May 22, 2009

Chicago, IL, May 18, 2009 — The MacArthur Foundation Island opened today in the virtual world of Second Life. The island is a new laboratory for MacArthur’s two-year exploration of virtual worlds, led by the University of Southern California and the nonprofit Global Kids.

Charity Tuesday Takes Off On Twitter
May 20, 2009

May 19, 2009, The Chronicle of Philanthropy — It’s official: The nonprofit world is officially a more popular topic on Twitter than swine flu.

Nonprofits Tap Online Networks to Raise Funds
May 15, 2009

May 15, 2009, The Philadelphia Inquirer — Living Beyond Breast Cancer has won supporters for one of its biggest fund-raisers with e-mail blasts, brochures, and personal calls to big donors.

Social Networks: Where the Party's At
May 13, 2009

Social networking now trumps e-mail as the most popular Internet activity, according to a report recently released by Nielsen. What's more, social networks and blogging sites account for nearly 10 percent of all Internet time. Yet, these sites are a largely unmonetized form of media, in terms of advertising and fundraising.

Study: Most Nonprofits on Facebook but Raising Little Money
May 8, 2009

A recent social-media study conducted by NTEN, Common Knowledge and ThePort found that while most nonprofits are at least beginning to incorporate social media into their marketing mix, very few are actually raising money there. Click here to download the survey.

Spread the Word!
May 1, 2009

A few weeks ago, I received an e-mail from Campaign for Tobacco-Free Kids. The ask was simple: Please click here or on the image above, watch the video and then click on “Share” to add the video to your Facebook, MySpace and other networking sites! Adding this video is quick and easy. Thank you for helping to spread the word!