Social Media

Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.

Establishing a presence on social media is an important communications tool for nonprofits to raise awareness and achieve goals. It can be used to build your email list, cultivate current donor relationships and attract new supporters, enlist volunteers, and promote your organization as a thought leader...

The Born This Way Foundation is promoting kindness for the third-straight year with its #BeKind21 campaign that culminates on the U.N. International Day of Peace.

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here...

If the most you’ve done at this point is to ask supporters to start Facebook fundraisers, you’ve just scratched the surface. Your Facebook social fundraising strategy can start with this simple kind of ask, but then you need to plan the next steps. Here are six things you can do to take fundraising on Facebook to the next level...

For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

By the looks of it on social, more and more nonprofits and social causes are getting on TikTok.