Greenpeace has laid its claim to a new world record: the most comments on a Facebook post in 24 hours.
The organization’s post, and the more than 80,000 comments it prompted, were part of Greenpeace’s “Unfriend Coal” campaign, which was created to encourage Facebook to use renewable energy to power its data centers–the huge groups of servers that store and serve the site’s information.
Ventureneer has produced a new e-book — "Social Media for Your Nonprofit: Take Charge!" — to help you get acquainted with the most influential social media and their best uses so you can choose which ones will work best for you.
The e-book contains examples of how nonprofits large and small have used the Big Five — Facebook, Twitter, YouTube, LinkedIn and blogging — to ramp up their programs.
The Craigslist Foundation unveiled its LikeMinded network today — you can check it out here. This is the second launch from the Foundation in 2011 — it launched CraigConnects several weeks ago.
LikeMinded, which is supported by the Knight Foundation and Craigslist Foundation, is a way for people to share their own stories of making a difference in their communities and to connect with their local officials.
A recent study conducted on behalf of Harvard University's Institute of Politics found that around a third of four-year college students said using online tools like Facebook, Twitter and YouTube has a greater impact than in-person advocacy.
The "Survey of Young Americans' Attitudes toward Politics and Public Service" study, conducted by Knowledge Networks in February, found that 32 percent of college students with Facebook accounts believe advocating for a political position using online tools has more of an impact than advocating in-person.
How can you raise money for your cause when it doesn't translate easily to cute, emotional imagery? The secret is building a community through social media, according to Susan Gordon, director of nonprofit services at Facebook fundraising platform Causes.
Your social-media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, frequently is overlooked, partly because the tools for measuring are still maturing and partly because there's no clear agreement over what to measure.
More than 150 cities across the world participated in Twestival this year. Each city selected a local charity and received a Web page from FirstGiving.
'Twestival' brings the Twittersphere offline and onto a physical location — a fairground, skating rink, park — for a single day to highlight a community cause. This year, it was March 24, with donations accepted through March 31 on the website. As of March 31, they had raised more than $550K for more than 150 local nonprofit causes.
“2:46 Quakebook,” a Twitter-sourced collection of personal accounts of the quake and its aftermath that will soon be available for purchase here, is one group’s response to the disaster initiated by the local blogging community that aims to raise money for relief efforts (the title refers to the time at which the magnitude 9.0 earthquake struck on March 11). All proceeds will go to the Japanese Red Cross.
There are four major online communications tools that every fundraiser should take advantage of — event marketing, social-media marketing, e-mail marketing and online surveys — according to Erik Mintz, director of event marketing at nonprofit software provider Constant Contact.
A decade ago, museum Web sites were little more than online advertisements, displaying an institution’s hours, directions, admission prices and exhibitions. But evolving technology has created new opportunities.
Talk to anyone involved with museum technology and the conversation inevitably boils down to one universal word: engagement.
