Social Media
August 8, 2017 at 10:42 am
A strong social media strategy can be a fantastic tool to enhance a nonprofit’s online presence. Authenticity is critical when using this platform, because social media is about connecting donors and prospects with the organization’s mission. Nonprofits need to humanize their social media message, so the audience can effectively connect with your organization...
August 8, 2017 at 10:31 am
We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations...
July 31, 2017 at 10:43 am
There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...
July 27, 2017 at 4:00 pm
Just last week, Harvard Kennedy School's Belfer Center launched Defending Digital Democracy, an across-the-aisles bipartisan effort to find ways to protect against election hacking. The group includes campaign managers from Hillary Clinton and Mitt Romney's presidential campaigns, as well Google and Facebook security staffers. A new report says that Facebook will also provide an initial…
July 27, 2017 at 12:13 pm
Every industry—ours included—is transitioning into a more mobile-focused mindset. We are entering (if we haven’t already) a device-dependent era. Like it or not, the majority of people are attached to their smartphones, tablets, what-have-you...
July 25, 2017 at 11:46 am
The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...
July 18, 2017 at 11:50 am
The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...
July 13, 2017 at 11:54 am
Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...
July 11, 2017 at 10:11 am
Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...
July 6, 2017 at 3:07 pm
Most fundraisers know about the Donor Bill of Rights created by the Association of Fundraising Professionals, yet do you also know about the eDonor Bill of Rights? Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues […]
