Mid-Level Giving

If you want to grow in 2024, your mid-level donors can be one of the most valuable segments to target in an upgrade campaign.

Year end is great time to connect with donors when they are most engaged — and to fast-track relationships with your mid-level donors.

Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.

Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.

Here are seven strategies to elevate your current mid-level donor experience and generate more revenue.

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy.

Typically, we see clogs in that pipeline in the mid-level range of giving. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor. So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors...