You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again…
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Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event…
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Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package. Founded in 1921, the American Foundation for the Blind serves individuals with vision loss. Author and activist Helen Keller worked for the organization for over 40 years…
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Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions…
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Feeding America has 200 food banks and 60,000 food pantries and meal programs and is continuing to grow. Its dedication to ending hunger in the U.S. has led them to their next initiative: MealConnect. In partnership with Google.org, General Mills and Walmart Foundation, Feeding America created a technology platform that makes it easier…
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I am a sucker for those ads that feature dogs and other four-legged creatures in cages. The organizations that I contribute to on a regular basis include the following: ASPCA, The Humane Society, Farm Sanctuary, AARF and PAWS…
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Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless…
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There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road…
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The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors…
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If love is the answer, what was the question? It seems the question on our minds these days is, “How do I raise more money” or “How do I retain my current donors and get them to give more?”…
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