Event Management

How Behavior Leads to Belief
February 17, 2016 at 10:06 am

At Turnkey, we often say, “Behavior leads to belief.” I am glad that we are typically on a webinar when we say that, as the phrase is often met with disbelief. I present at my best when the eye-rolling is invisible to me. What we mean by that phrase is that if we can elicit a behavior from an individual, that individual will form a narrative about why that behavior makes sense....

Selfies, Beer, Wrestling: How 3 Museums Captured the Elusive Young Professional Crowd
February 11, 2016 at 10:46 am

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world. Some say it’s a myth. Others swear they’ve seen it with their own eyes before. Still, others laugh and claim it’s just an urban legend. It is the young professional. Yes, that most elusive and desired of members:…

5 Reasons Why Adding a 5K to Your Walk Is a Terrible Idea
February 3, 2016 at 11:06 am

Participants in a 5K show up because they want to run a 5K. While a rare few may have a mission connection that they are acting on, the vast majority are motivated extrinsically. They simply want a 5K experience—any 5K experience. These participants, for the most part, have little or no mission attachment. Why does the difference in motivation make adding a 5K to your walk a bad idea?...

8 Ways to Host the Ultimate Donor-Appreciation Event
January 15, 2016 at 9:59 am

Imagine hosting an event where you don’t sell tickets or ask for donations—instead you simply give your top-tier prospects a night to remember. It’s an exclusive gathering, it sparks interest and, if done right, it’s a great way to revive your donor list. This type of donor-appreciation event is known as a cultivation event, an…

Are Fundraising Events a Losing Proposition for Your Nonprofit?
January 5, 2016 at 11:17 am

You probably have your own event horror stories. Unless your organization already has a prominent signature event, or a committed bunch of talented volunteers willing to do the grunt work for you, events are generally a losing proposition. ...

Hey Fundraiser, Raising Money Isn't Your Job
December 21, 2015 at 10:21 am

I love to run in the woods. A few mornings each week, I head out on a trail with my dog by my side. The rhythm of the run is my meditation and the surroundings calm my mind. This is where I do my best thinking, put things back in perspective and get energized to…

How to Report Live From Nonprofit Events Using Periscope
November 17, 2015 at 10:03 am

Nonprofit Tech for Good experimented with Periscope for live-streaming for the first time during the 2015 Independent Sector Conference. Like all new tools, there is a learning curve, but for nonprofit social media managers that spend a good portion of the their time on social and mobile media, Periscope is intuitive, easy to use and…

Kansas City Couple Turn Their Wedding Into Fundraiser
September 3, 2015 at 10:12 am

Ella Eckerson and Brent Rogers are hoping to have strangers at their wedding this weekend. The bride, 30, and groom, 32, are forgoing the traditional wedding template and instead will host a rock charity concert in front of hundreds of family, friends and, they hope, plenty of people they’ve never met. They plan to exchange…

Miley Cyrus to Headline Hilarity for Charity's 2015 Variety Show: James Franco's Bar Mitzvah
August 31, 2015 at 11:22 am

It looks like there’s a new partnership in Hollywood, and it’s between Seth Rogen and Miley Cyrus. Not only will Cyrus appear in Rogen’s upcoming film, "The Night Before," but Cyrus will serve as the headliner at Hilarity for Charity’s Fourth Annual Variety Show: James Franco’s Bar Mitzvah. Hilarity for Charity is a movement led…

Ignore What They Say
June 5, 2015 at 1:16 pm

I recently remembered a talk I had with a client, Randi Corey of the Hydrocephalus Association, about her experience with surveys.