E-Philanthropy

Casting a Wide ‘Net’
March 1, 2006

For years, Washington, D.C.-based The Humane Society of the United States ignored the Internet’s full potential to reach donors and supporters.

Here’s the situation we found ourselves in: HSUS’ Web site in April 2003 had been transferred to its third department in five years. While the site was graphically appealing and content rich, it ran on proprietary software developed by a company that no longer was in business.

Tech Talk
March 1, 2006

When Hurricane Katrina hit, Mississippi-based Hope Haven found its entire complex submerged in 6 feet of water, leaving its buildings either water damaged or destroyed. Director Terry Latham says that while the organization, a 10-year-old shelter for abused and neglected children located about a mile- and-a-half from the Gulf of Mexico, had the money to fix the buildings, it also had 12 to 15 children to care for and no furniture.

Grappling With Growth
March 1, 2006

You would think that after a hundred years, a nonprofit could kick back a bit and maybe even rest on its laurels. After all, it’s been there, done that — right?

Not necessarily so, says Kurt Aschermann, senior vice president and chief marketing and development officer of Atlanta-based Boys and Girls Clubs of America, which was founded in Boston in 1906.

Getting Your Wires Crossed
March 1, 2006

If your idea of multi-channel fundraising involves sitting at a desk with a telephone receiver balanced between your ear and shoulder with your finger poised to hit “send” for an e-mail appeal as you drop a direct-mail package in the outbox, cease the blitz campaign for a minute and read on.

Shop ‘Til It Helps
January 1, 2006

Can a dozen dogs find shelter in a leather briefcase? They can if the briefcase was purchased through Benevolink.

No, the Atlanta-based company isn’t in the business of selling amazing expandable briefcases. Rather, it allows consumers to direct corporate dollars to the causes of their choice just by shopping online at more than 200 retailers such as Gap, Best Buy, Barnes & Noble, Harry and David, and Staples.

Weave Your Web Wisely
October 11, 2005

Weave Your Web Wisely FS Advisor: Oct. 11, 2005 By Sarah Durham and Ali Kiselis Who knew the success of a nonprofit and that of a spider hang on a common thread? A spider’s life, much like a nonprofit’s campaign, relies heavily on the strength of their Web and how well it integrates into their environment. An intricate Web design takes careful planning and resources, but it can pay off time after time as an effective means to attract and retain visitors. And while we don’t want to spin this comparison too far, our eight-legged friends raise an important fundraising reminder: When you wisely

Web Proves Vital in Katrina Relief Effort
October 1, 2005

As federal and state officials faced criticism about response time in the days following Hurricane Katrina, donations streamed into nonprofits, and individuals fundraised for relief efforts in record amounts at an unprecedented pace.

Maj. George Hood, secretary of community relations and development for the Salvation Army, says that organization processed $28 million in 10 days over the Internet alone.

Lives in the Balance
October 1, 2005

Debra Neuman is on intimate terms with the tsunami that devastated southern Asia in December 2004. Just as you would never refer to a friend as “the Bill” or “the Mary,” she calls the killer storm simply “tsunami” — no preceding article — as though the word should be spelled with a capital T.

Walking the E-walk
September 1, 2005

E-philanthropy is the new kid on the block with the bright new sneakers. But while numbers from the 2005 Kintera/Luth Nonprofit Trend Report show online giving going full-steam ahead, there are still key points to keep in mind when it comes to maximizing users’ Web experience. This was the topic addressed by Michael Schreiber, executive vice president for enterprise service at the United Way of America in his session at Fund Raising Day New York in June.

Shopping for a Cause
September 1, 2005

After getting laid off by Enron during its financial-document falsification scandal and eventual collapse, Brian Cruver authored a book, Anatomy of Greed, which gives an insider’s view of the debacle. The book became a CBS television movie, The Crooked E. With the money earned from the book and movie deals, Cruver wanted to start a company that would benefit society.