Design

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

A distributor/decorator tells us how he helped a nonprofit create a branded apparel program.

Of course, everyone works differently and not all graphic designers are the same, but I’ve found that following some simple guidelines can help keep a project on schedule and on budget, with the desired end result of a beautiful and effective graphic design...

Outside the obvious red ink or even absence of financial reports, what might be the indicators for the board to reference that all is not right with their nonprofit?...

With the dust beginning to settle after election 2010, now is a good time to take a look at the role direct mail played in how the parties and candidates raised money and turned voters out to the polls ... or not. As with every election, there were new movements and people wrestling for power, but the mail they sent was, with very few exceptions, pretty traditional.