Many organizations understand a feasibility study in terms of the campaign goal. “How much can we raise?” they ask. “How long will it take?”
While a good study will answer these questions, it also can answer a host of others and serve as a catalyst for development success on all fronts. The key to maximizing your feasibility study is asking the right questions.
Sometimes, seeing means believing. Other times, seeing means writing. Writing checks, that is.
Such was the case for donors who rallied recently to contribute more than $7 million to a capital and endowment campaign for The National Dance Institute-New Mexico in Santa Fe.
Fundraisers who think that donors to a capital campaign wouldn’t be interested in supporting their organization otherwise often are missing out on a valuable funding source. Development personnel are finding that, like the old adage says, all ships do, indeed, rise with the tide.
