Baby Boomers

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...

Charities looking to bolster their fundraising efforts should focus their attention on Baby Boomers. This group will provide the bulk of money for charities for at least the next decade. But be careful—while Baby Boomers provide a great charitable opportunity, there are some things you should know about targeting this group in your fundraising activities...

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a blink of an eye.

In our November issue, Multichannel Moxie authors Karin Kirchoff, VP of MINDset Direct, and Jeff Regen, general manager of the nonprofit group at Merkle, talked about baby boomers and the opportunities they present as donors.

In June 2011, a handful of writers took on the task of breaking down traits and tendencies associated with a variety of donor segments — mature, African-American and faith-based — in our story, "Segment Snapshots."

We know the baby boomer population is huge, but we also know relatively few boomers donate even though they are hitting prime giving age. So what do the boomers want, and how do we capture and engage them?

Sometimes we forget. We forget that the whole world isn't just like us. We forget that fundraising efforts are often appreciated by our donors. They care about our work and are glad when they are able to help us accomplish more.

Civic Ventures, a nonprofit think tank that focuses on boomers and encore careers with social purpose, announced a program to offer all of Intel’s U.S. employees who are eligible to retire the chance to apply for Encore Fellowships — paid, part-time, yearlong assignments working at local nonprofits.

Encore Fellows are paired with nonprofits, where they typically work 1,000 hours over a six- to-12-month period, through either a part- or full-time schedule, and earn a stipend of $25,000.

Different donor segments respond in different ways to different approaches. Successful fundraisers know that nuances in messaging can mean the difference between a gift and a gaffe.

DMW Direct offers six keys to keeping baby boomer volunteers engaged.